Willem Botha's profile

Bos Ice Tea 3rd Year@UJ

BOS Iced Tea 
During this project, we were approached by BOS Iced Tea to create and develop a form of product glorifier, point of sales or point of purchase unit to showcase both the product and the brand
Inspiration
After exploration and research into the BOS Brand Identity, their star Sirius, which is on all BOS products just above the lion, stood out the most. The star, also known as The Dog Star and The Leader Star, was a symbol to which I saw as a unique way to incorporate into a product truly reflective of the Bos Identity. 
Creation
From the star, I developed a mini fridge design for BOS to showcase their products. The basic form of the fridge or cooler references the star Sirius while showing off three layers of BOS tea. 
Bos Ice Tea 3rd Year@UJ
Published:

Bos Ice Tea 3rd Year@UJ

Published:

Creative Fields